Corporate Humor: When Brands Give Us The Giggles
As the world around us becomes increasingly serious, it’s more important than ever to find ways to inject some humor into our lives. And what better way to do that than through the brands we interact with every day?
Corporate humor is a growing trend, as brands realize that a little bit of levity can go a long way in connecting with customers and employees alike.
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If a brand can make you laugh, it’s more likely that you’ll remember them and their products. Humor can also help to build relationships with customers, as it shows that the brand has a sense of humor and doesn’t take itself too seriously.
In a world where corporate communications are often seen as dry and boring, humor can be a refreshing change of pace. A well-placed joke can help to lighten the mood and make a presentation more engaging. Humor can also help to humanize a brand, making it more relatable to customers.
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The history of corporate humor is long and storied, dating back to the early days of advertising. Some of the most famous examples of corporate humor include the “Think Small” campaign for Volkswagen, the “Where’s the Beef?” campaign for Wendy’s, and the “Got Milk?” campaign for the California Milk Processor Board.
What makes corporate humor so effective? It’s all about finding the right balance between humor and professionalism. The best corporate humor is clever, witty, and relevant to the brand. It’s also important to avoid being offensive or inappropriate.
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## How to Make Corporate Humor Work for Your Brand:
One of the best examples of corporate humor in recent years is the “Dumb Ways to Die” campaign for Metro Trains in Melbourne, Australia. The campaign featured a series of catchy songs and animasi videos depicting people dying in silly ways. The campaign was a huge success, generating over 100 million views on YouTube and helping to reduce the number of train-related deaths in Melbourne.
Corporate humor is a powerful tool that can be used to connect with customers, build relationships, and humanize a brand. When used correctly, humor can be a great way to make your brand stand out from the competition and make a lasting impression on your audience.
